How It Started
In late 2010, my best friends Sean, Aaron and I decided to move to China to start designing and manufacturing our own products. Sure, there were more than enough watches already being mass-produced, but unfortunately, far too many of them were made with a focus on cutting corners and keeping costs as low as possible. What we envisioned was a vertical supply chain that could deliver unrivaled value and a small batch manufacturing process that could ensure quality.
Over the next 4 years, we cut our teeth learning to source our own raw materials, hire in-house quality control teams and design products we could produce efficiently. In 2014 we started Vincero with a very simple mission: to make products without taking shortcuts, for the people who refuse to take them.
Thankfully, we found a like-minded community, and thanks to your support we’re still independent and having the time of our lives.
In the beginning, we were intrigued by the intricacies of a watch — the efficiency needed to create such complicated pieces while at the same time keeping costs in check. There are amazing high end watches on the market that offer unrivaled quality. There are also affordable watches that are cheap and low quality. Our goal was to deliver the middle ground we believed was missing. Solid, well-made products delivered at an unrivaled value. Every time you receive one of our products we want you to feel like you got more than what you paid for.
This hasn’t proven to be easy. We’ve been humbled many times by our own mistakes. But now we’re starting to get the hang of it. Our products aren't perfect, but five years and dozens of revisions later, they’re getting a little closer. Since starting with just a dress watch, we’ve added dozens of more products to the Vincero arsenal including sunglasses, bracelets, and a customer base who are as loyal and as passionate about quality and a modern aesthetic as we are.
Vincero means ‘I Will Win.’ It’s derived from the famous Italian phrase “Veni. Vidi. Vici.” meaning “I came. I saw. I conquered.” Around here, we believe in dreaming big. More importantly, we believe in people who push beyond their limits to make their dreams a reality. People who say “I will” NOT “I wish,” those are our people. Because if that’s your mindset, ‘impossible’ is just another day at the office.
The most inspiring part of the last five years has been the community of go-getters we have met along the way. We love sharing your stories and seeing where you have taken our products. We can only hope that our products have in some way inspired you the way your stories continue to inspire us.
We don’t outsource our products or use agencies. From design to delivery, we are there every step of the way.