Welcome to Vincero
Luxury Watches. Handcrafted. Fairly Priced.
BOLD. CRAFTED. RELENTLESS.
THE VINCERO ORIGIN STORY
Words by Tim Nybo, Aaron Hallerman and Sean Agatep
8 years ago we found ourselves on a plane heading east. We had just graduated from university in the midst of the greatest economic meltdown in 80 years.
So we did what anyone else would do.
We bought 1 way tickets to Guangzhou, China. The manufacturing hub of the world.
At the time we each had about 5,000 dollars to our name, no ability to speak Chinese and sub-par chopstick skills.
We were far too naïve to know what we were getting ourselves into, but in many ways, that was our advantage.
We were makers at heart, always tinkering and improving. We loved the craft and the possibility of bringing an idea to life.
We had always thought that too many products were made with a focus on the bottom line. Cost over quality was the mantra and every consumer paid the price. That was the norm.
Our journey started because we asked ourselves: Does it have to be this way?
Having discussed our plans over countless Tsingtaos, we knew deep down that we had to go for it. It was time for a leap of faith. It was time to challenge the status quo.
The problem? We had never manufactured anything, and as the saying goes, an idea without action is just a dream.
So we got on that plane, and ohhhhh what a journey it has been.
Our road began as a production studio, designing and manufacturing products for traditional retail stores.
Those first few years were difficult. We made mistakes. We lost money. We got in over our heads.
But as Will Smith once said, there’s no reason to have a plan B, because it distracts from Plan A.
So we hustled. We worked out of our apartment, survived on street food, and worked 7 days a week.
For us, it was all a learning experience. Mistakes in the manufacturing business are severe and we lost more time and money due to our naïveté than we would like to admit. It was a trial by fire.
Fast forward 4 years and we were still there. Still hustling and continuously learning.
I think all three of us now realize that when we decided to go for it and got on that plane, it was a never ending mission.
We had gained an appreciation for the totality of the manufacturing process and the true meaning of ‘God is in the details’.
We learned that luxury is a process. It’s not about specs. It’s not about price. And it’s not a marketing term to be thrown around. It’s about an attention to detail: a step-by-step process to craft every product, and a belief that customers deserve the best.
In 2014 we reached a tipping point when we realized the current system had it all wrong:
It favored cost over quality, mass-manufacturing over independent design and large department stores over local boutiques.
We hated this, and Vincero was born.
We set out to re-invent the industry with a very simple approach: Our products must be bold, uncompromising and quite literally the best value in our industry.
See, we believe a watch can do so much more than tell time - it can tell the world what you're all about. If done right, a luxury watch has the ability to elevate your game.
And that is the reason we exist - to make you look and feel unstoppable.
You guys truly are our inspiration, and our company is rooted in the mantra Live Your Legacy because we hope to give some of that inspiration back to you.
We chose the name Vincero because it means ‘I Will Win.’ Derived from the famous Italian statement 'veni, vidi, vici', it’s this sense of confidence we strive to instill in each piece.
We include real Italian marble in our products to remind you that Rome wasn’t built in a day - nothing worthwhile ever is. So be bold and be relentless. Live Your Legacy every day, and know that anything is possible with persistence.
For us, providing you with the absolute best is, and always will be, our continuous pursuit.
What started out as the biggest risk of our lives has turned into a community of movers and shakers.
So in perhaps one of the greatest understatements of all-time, we’d like to say thank you for supporting us on this journey. For bearing with us through our growing pains and helping us along the way.
We promise that everything about the Vincero experience — the products, stories, experiences, shipping times etc. — is going to get radically better in 2018. The road ahead is unpaved but open, and we can’t wait to share the journey with you.
And no matter what - Live Your Legacy.
WE BELIEVE IN QUALITY CRAFTSMANSHIP WITHOUT THE GIMMICKS.
We work with the best to get the best. And then we sell the best, for exactly the price it should cost. It's a very simple system at the heart of everything we make.
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MEET OUR TEAM
We are a small but mighty team. We don’t wear suits or have fancy titles. What we do have is a cool office dog, a passion for quality products, and a drive to get better every day. We hustle and we work hard to make this brand something we are proud of. Thankfully, we love what we do, so the work doesn't really feel like work. With that being said, meet the people behind Vincero.
TonyHead of Operations
RachaelContent & Community Manager
WESGrowth Marketing Manager
SonnyCMO (Chief Morale Officer)